RPX Blog

The hardest part about having a blog is keeping it updated. We're still here and working hard!

One of the less glamourous things we've been working on this year is converting some older sites to the new JSON-LD meta-data standard for SEO purposes. JSON-LD is a more machine-readable and robust replacemant for the tag based system (although some of the tags are still important).

In the case of RobotPixel it looks something like this:

{
   "@graph":[
      {
         "@type":"WebSite",
         "@id":"https://robotpixel.com/#website",
         "url":"https://robotpixel.com",
         "name":"RobotPixel",
         "description":"Custom Web Development, Web Applications and WordPress Websites.",
         "publisher":{
            "@id":"https://robotpixel.com/#organization"
         }
      },
      {
         "@type":[
            "Organization",
            "ProfessionalService"
         ],
         "@id":"https://robotpixel.com/#organization",
         "name":"RobotPixel, LLC",
         "url":"https://robotpixel.com",
         "logo":"https://robotpixel.com/content/general/rpx-logo-pixel.png",
         "image":"https://robotpixel.com/content/general/rpx-logo-pixel.png",
         "description":"Professional web development and digital solutions",
         "foundingDate":"2010",
         "sameAs":[
            "https://rpx.dev",
            "https://robotpixel.dev"
         ],
         "contactPoint":{
            "@type":"ContactPoint",
            "email":"support@rpx.dev",
            "telephone":"+1-317-763-0784",
            "contactType":"customer service",
            "availableLanguage":"English"
         },
         "areaServed":[
            {
               "@type":"Country",
               "name":"United States"
            },
            {
               "@type":"State",
               "name":"Indiana"
            }
         ],
         "knowsAbout":[
            "Web Development",
            "WordPress Development",
            "ColdFusion Development",
            "UI/UX Design",
            "Database Design"
         ],
         "hasOfferCatalog":{
            "@type":"OfferCatalog",
            "name":"Web Development Services",
            "itemListElement":[
               {
                  "@type":"Offer",
                  "itemOffered":{
                     "@type":"Service",
                     "name":"Custom Web Development"
                  }
               },
               {
                  "@type":"Offer",
                  "itemOffered":{
                     "@type":"Service",
                     "name":"WordPress Websites"
                  }
               }
            ]
         }
      },
      {
         "@type":"WebPage",
         "@id":"https://robotpixel.com/#webpage",
         "isPartOf":{
            "@id":"https://robotpixel.com/#website"
         },
         "url":"https://robotpixel.com/",
         "name":"Home | RobotPixel"
      }
   ],
   "@context":"https://schema.org"
}

You can test your own site with Google's tools found here:

Schema Markup Testing Tool | Google Search Central | Google for Developers

Use the Rich Result Test to see what Google results can be generated for your pages and the schema markup validator for generic schema validation.

Google for Developers | https://developers.google.com/search/docs/appearance/structured-data